The trust of our users is Important for us
Our readers should know how we handle their data.
We created this page to answer our readers’ questions about how we use their personal data. This topic is important to many readers, and we value their right to understand how it works.
1.Why does The Times collect (and use) my data?
At The Times, we aim to create the best possible reader experience across every medium. This involves knowing certain things about our readership. For example, knowing which articles you read helps us understand your interests. That information lets us select the types of articles we show you in certain parts of the app or site.
It is important to note that The Times is primarily funded by subscriptions and advertising. Both functions require the use of readers’ data. For example, we use readers’ data to identify who may be interested in a subscription in order to show you Times ads on other websites. Our advertisers ask us to use reader data so their ads can be targeted at the right audiences.
2.What does The Times do with data it collects on me?
We use it to cater our journalism and other offerings to you, like by recommending stories that may be of interest. The specific data we use depends on the offering, and how you are accessing it. We also use your data to tailor your experience, which includes marketing and advertising.
3.How are you keeping my data safe?
We have implemented organizational, technological and physical safeguards designed to keep our readers’ data secure internally. The Times is dedicated to building, maintaining and upgrading the measures we take to protect your data.
0 comments: